In this post, I will mention five recommendations for getting more views on YouTube. I’ll explain how I managed to induce my very own channel to achieve 11 million views in exactly 9 months by following these YouTube algorithm optimizations. Before we start, I’ll provide a quick guide how views come to YouTube within the first place.
Once you’ve finished reading, you’ll have a good understanding of the YouTube algorithm and the way to regulate your content to match it.
The Basics of the YouTube Algorithm
There are possibly hundreds, if not thousands of things that help to boost your video views on YouTube, but there are two that are abundantly more important than the other in 2019. this can be click-through rate and average audience retention rate.
Click-through rate is that the percentage of people that click your video once they see it on their screen. Average audience retention rate is that the percentage of a video your audience watches, averaged out across all watch sessions.
If you’ll be able to improve these values, your videos are recommended more. which means more impressions, more clicks, and more views.
Make a good Thumbnail
The YouTube thumbnail is what drives the foremost attention and gets the foremost clicks. So how does one create an engaging thumbnail? First, I prefer to include text. Your text should take up two-thirds of the image and have interaction with your audience with relevant buzz words.
Don’t use clickbait because people will just leave your video which damages audience retention. More on it during a minute. Instead, take a subject that you simply think will get people’s attention, then include the subject within the text.
Let’s say, for example, you would like to supply golfing tips. Here’s a good thumbnail example for that. So to summarize this image, we’ve done variety of things.
Choose a bright background color (Blue or green work best)
Choose a contrasting text color
Use two thirds for text, one third for facial expressions or topic context
By creating these thumbnails, you’re going to improve your clickthrough rate drastically. Improving your click through rate is great because it means for every impression your video gets, you’ll get more views.
For example, a video that gets 100,000 impressions with a 5% clickthrough rate will get 5,000 views, whilst a 12% clickthrough rate will get you 12,000, a huge 140% increase in views.
For more tips, initially try A/B testing with each video to check different colors and backgrounds. Once you’ve found a good option, stick to it – viewers love consistency.
Get People Engaged immediately
To ensure your videos get recommended to more people, the typical audience watch time must be as high as possible. Videos of 5 to 12 minutes long are going to perform better than videos less than 5 minutes.
However, video length doesn’t matter if more viewers leave early. So, we’d like to confirm we get people engaged immediately. To do this, don’t blast off topic. Provide quick evidence why you must be trusted, then get straight to the purpose. Avoid having any pointless intros, avoid long B-rolls, and don’t waste time requesting likes and subs.
I learned this the hard way. you’ll be able to see here how even a 4 second intro gets 20% of my viewers to go away the video entirely. I dropped the intro and that i maintained that very same 78% audience retention for an extra 42 seconds.
Get straight to the subject ASAP
Explain your expertise quickly
Tease viewers with the content, then lead straight into it
Fewer B-rolls, intros, or begs for likes
Monitor Your Audience Retention
We can use this same audience retention report back to learn why people leave our videos. To find it, click on any video in your dashboard. Then, click analytics on the separate video page. After, click the engagement tab.
Here we will see the audience retention report. Remember, the better your audience retention, the higher chance you’ll need to be recommended. we’ve two reports here – one for a healthy video and one with some potential issues. From my experience, videos with 45% or higher retention perform particularly well compared against my other videos.
Notice how the chart above, for the foremost part, gradually declines. There aren’t any steep drops.
Next, we’ve the unhealthy report. The audience retention could be a lot lower. 44% still isn’t bad, but there are three significant drops where viewers leave the video. we will attend those moments within the video to seek out out what happened.
In this video, I attempted to add more length by talking about another unrelated topic, but my viewers dropped. So my solution should be to remain on topic and not worry about the video length past 5 minutes. you’ll be able to do the same along with your videos to find out more about your mistakes.
Build More Loyal Return Viewers
Each viewer could be a real person. Pin a comment and suggest for your viewers to comment and share their thoughts. Interact with them, see them.
As you build more real viewers, you’ll have a higher advantage whenever you post a video. Your loyal viewers are more engaged, pushing up your audience retention and click on through rate.
Find the simplest Time to Post Your Video
The best time to post your video is that the time you’ll be able to post videos the foremost consistently. stick with what works best for you. Consistency is essential for building a loyal audience that may always be there to kickstart your views.
With that being said, it’s usually an honest time to post within the early evening for your preferred region. you’ll be able to find your ‘Top countries’ report within the audience tab in analytics on the dashboard.